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Reporting, guides and TRIBE perspectives about business automation.
Before commerce became digital, it was already conversational. You walked into a shop, explained what you wanted, asked questions, negotiated where appropriate, received recommendations and...
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Conversational commerce sounds like a new technology term, but the behavior behind it is ancient. Commerce has always involved conversation. A customer explains what they need, asks questions,...
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A surprising amount of revenue disappears in the space between “I am interested” and “I am ready to buy.” The customer did not necessarily reject the product. They became busy, forgot, needed more...
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Business software has traditionally rewarded people who are willing to learn how it is organized. You learn where the customer section lives, where inventory lives, where reports are generated and...
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